About Me

After graduating with a specialized honours degree in psychology from York University, I reached a turning point, one where forging my own path felt like the natural next step. I was less interested in following a predefined career ladder and more drawn to understanding how people think, make decisions, and interact with systems in the real world.

Opportunity knocked and the chance to work hand-in-hand with my brother in the emerging SEO industry during its very early days.

In 2010, we started our journey focused on building links to gain rankings. That was the frontier of SEO back then. Since those early days, we've grown into a full-service SEO agency, evolving through countless algorithm changes, industry shifts, and technological revolutions. I've been at the forefront of this industry for 15 years, learning, adapting, and innovating.

Today, I apply those hard-earned principles; long-term thinking, sustainable growth, and data-driven decision-making to help brands dominate search and thrive in an AI-powered future. Every decision I make is rooted in what's best for your business over the long term.

Want to learn more about Rob the person? Check out the Beyond Work page.