You have access to more data than ever before—Google Analytics, conversion tracking, heatmaps, session recordings, attribution data. But most brands struggle to turn that data into actionable insights.
They track vanity metrics (pageviews, bounce rate) instead of business metrics (conversions, revenue). They don't understand their customer journey. They can't answer simple questions: "Where are we losing customers?" or "What's actually driving revenue?"
of marketers say data analytics is critical, but only 37% use it effectively
in revenue is lost annually due to poor attribution and analytics
of companies can't track customer journey across channels
I help brands move from data collection to data-driven decision making. My approach focuses on understanding your business goals, then building analytics and optimization strategies to achieve them.
Understand which channels and touchpoints actually drive conversions. Move beyond last-click attribution to understand true customer journey.
Identify friction points in your conversion funnel. Test and optimize to improve conversion rates and revenue per visitor.
Map the complete customer journey from awareness to conversion. Identify drop-off points and optimization opportunities.
A/B testing, multivariate testing, and continuous experimentation. Make decisions based on data, not opinions.
Led attribution analysis and analytics strategy
Implemented comprehensive attribution tracking to understand how different marketing channels contributed to conversions. Identified high-performing channels and optimized budget allocation based on actual ROI rather than vanity metrics.
From setup to strategy to ongoing optimization, I help brands leverage data to drive better business outcomes.
Analyze your conversion funnel. Identify friction points and test improvements. Increase conversion rates and revenue per visitor through systematic optimization.
Perfect for: E-commerce and SaaS companies
Map the complete customer journey. Understand how users move through your funnel, where they drop off, and what drives conversions.
Perfect for: Complex B2B and B2C sales cycles
Design and run A/B tests, multivariate tests, and other experiments. Make data-driven decisions about design, copy, and user experience.
Perfect for: Brands wanting to optimize continuously
Let's discuss how better analytics and optimization can drive revenue growth for your business.
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