Healthcare Provider
A 6-year strategic partnership driving organic growth and authority building for a leading senior care provider through comprehensive SEO strategy and link building leadership.
Monthly Organic Traffic
+203 recent growth
Organic Keywords Ranking
Top 3: 320 keywords
Backlink Profile
844 referring domains
Domain Rating
High authority
The Client
This healthcare provider is a leading provider of senior living and care services across Canada. They offer a range of services including independent living, assisted living, memory care, and home care support for seniors.
As part of their SEO leadership team since 2018, I've guided their organic growth strategy through link building campaigns, site architecture optimization, and comprehensive content strategy that positions them as a trusted authority in senior care.
Visit WebsitePartnership Duration
6 Years
2018 - Present
Primary Market
Canada
90.4% of organic traffic
My Role
SEO Strategy Lead
Link building, site architecture, content strategy
Strategic Initiatives
Link Building Strategy & Leadership
Led comprehensive link building strategy, identifying high-authority healthcare and senior care publications. Coordinated team execution resulting in 63.1K+ backlinks from 844 referring domains, establishing the brand as an authority in the senior care space.
Site Architecture & Structure
Redesigned information architecture to support content expansion and improve keyword targeting. Implemented logical category hierarchies for different senior care services and locations, improving crawlability and user experience.
Topic Research & Keyword Strategy
Conducted extensive topic research in the senior care industry, identifying high-intent keywords and content gaps. Built keyword clusters around senior living, healthcare, wellness, and family care topics to guide content strategy.
Blog Strategy & Content Direction
Developed and guided comprehensive blog strategy targeting informational and navigational keywords. Supported content planning, topic selection, and optimization to drive organic traffic growth and establish thought leadership.
Authority Building
Implemented multi-channel authority building strategy through quality backlinks, brand mentions, and strategic partnerships. Grew domain rating from baseline to DR 44, establishing the brand as a trusted resource in senior care.
Key Takeaways
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Authority-driven growth: Built the brand from baseline to DR 44 with 63.1K backlinks from 844 domains, establishing them as a trusted authority in the senior care industry.
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Strategic link building leadership: Led comprehensive link building strategy across healthcare and senior care publications, coordinating team efforts to build a robust backlink profile.
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Sustained organic growth: 6.9K monthly organic traffic with 1.2K ranking keywords demonstrates consistent, sustainable growth through strategic planning and execution.
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Multi-channel strategy: Comprehensive approach combining link building, site architecture, topic research, and content strategy for holistic organic growth in a competitive healthcare vertical.